About F2P
Finisher Performance Products (F2P) was started in France and built by two friends with a lifelong passion for cycling. We have focused our company on changing existing price-to-quality rules, and bringing teams of all sizes and levels world-class customised sportswear.
We started with the idea of making no-compromise customised sportswear as accessible as possible, believing that:
- All types of clubs, teams and groups should be able to express their team-identities
- Sportswear should help people attain their own definition of performance
We searched the world for ways to bring down minimum orders quantities, eliminate unnecessary costs, reduce printing constraints, and offer construction and features normally only seen in expensive retail sports garments.
Our aspiration is to change the rules. This is what drives all of us at F2P.
French Origins
France is where F2P began, and it remains one of our most important markets. Its still where we get a lot of our design inspiration from and its a key location for our race testing and development.
Beyond Customised
As our reputation grew, customers began asking if they could buy non-customised F2P 'retail' garments (and even bicycles) of the same high level of quality and performance. In response we now offer a range of Finisher Performance Products at our online retial shop and selected F2P dealers.

